The Name Game
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11 Aug |
When I saw this article, I found its undertones somewhat shocking. A social media company is attempting to force another company into changing its name, simply because it does not like the way it sounds. Granted, it may have a similar sounding name. |
Amazon Announces Mobile Payments
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5 Oct |
 Amazon's Mobile payment structure Finally, one of the world’s largest online retailers announces the ability to pay via mobile phone. It features a set of API’s for mobile developers to allow them to tap into Amazon’s payment services. The service also features Amazon’s 1-click checkout, making my person addiction to “suggested items” all the more tempting. It’s good to see Amazon finally jump ahead with mobile technology. My hope is that as users become familiar with mobile payments that utilize Amazon’s technology, we’ll start to see a critical mass of users form withing the United States. Mobile payments are not a new thing, but it has taken some time for early adoption to gain traction. The real question now is, how long before I can replace my credit card and my wallet? South Korea, per usual, is already way ahead of the game. Users can already do all of their grocery shopping, coffee buying and who knows whatever else via their mobile phone. They even have their ID cards integrated into their cell. I long for the day where US citizens can get rid of that leathery tri-fold taking up too much room in their back pocket. Developers wanting to check out the API’s can do so by going here: Amazon MPS website. -Chris Bergman |
5 Questions To Be Asked When Designing an iPhone App
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30 Sep |
 Actual image from the Zippo iPhone App As we dive into the creative process that takes place when we begin design of an iPhone app, it’s easy to get lost in the details and lose sight of the original objective. Therefore, here’s 5 questions to keep top of mind while designing an iPhone app. How is this helpful? What will the user need in a hurry?  Block5's QR App. Clean and simple. What is the most important aspect of the app? An expansive feature set is a definite requirement for any app, but don’t get bogged down in all the trash and trinkets. Your app needs to have a core identity, a core reason for me to go into iTunes and download that guy, even more so if you’re asking me to spend dollar bills. Take Block5’s QR Reader for example. It does one thing, and does it very well. It reads QR codes and then launches whatever the code tells it to launch. There are many other QR readers out there, but I solely use Block5’s due to it’s simplicity and ease of use. It knows its purpose. Does this demographic make sense? An iPhone not for everyone. Is your product for an iPhone owner? Currently, the hip thing to do is to have an iPhone app, but is it necessary? Often, brands who want to reach an audience jump the gun and start developing an iPhone app when their customer doesn’t even own a smart phone. They could have reached many more potential customers via an SMS campaign than they’ll ever see via an iPhone app. Does mobile make sense? -Chris Bergman Similar articles: Best iPhone Apps: The Guide for Discriminating Downloaders 10 Best iPhone Apps For Sports Fans |
