Archive for the ‘Press’ Category
Buzz360 Powers the Technology Behind the Pig.
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9 Jun |
Cincinnati, OH, May 4, 2009 – Mobile technology company, Buzz360, partnered with timing company End Result to power this year’s Flying Pig by allowing spectators to follow race participants through mobile updates. During Cincinnati’s largest marathon, the Flying Pig, spectators were able to get immediate race results via text messages to their mobile phones. Marathon runners had the opportunity to have their friends and family track their run, via text messages to their mobile phone, by signing up at the End Result’s website. As the runners ran the marathon, their friends and family instantly received updates on their location throughout, along with their final run times as they crossed the finish line. Runners like Moira Alter, who had family out of town but wanted to follow her progress, were excited about the new opportunity. “It was a cool way for them to know how I was doing from work or 1000 miles away. Definitely a nice addition,” says Ms. Alter. Over 9300 people followed runners via text for the Flying Pig Marathon and over 43,000 messages were sent regarding the runners, making the Flying Pig one of the most technologically advanced marathons in the country. About Buzz 360: Buzz360 is a mobile solution provider that orchestrates relevant messages and campaigns for brands and retailers to influence the buying behavior of the consumer. Our turnkey solution includes identifying objectives, strategy development, program execution and data analytics to insure program success. About End Result: End Result, Inc. (ERI). is a national running and multi-sport service company specializing in timing, scoring, and related data services. The company was founded in 1982. In 1997, End Result became one of the first US users of ChampionChip RFID timing products. In 2007, End Result moved all of its timing to the more flexible, dual-frequency IPICO RFID timing system. Contact: Chris Bergman, Social Strategist Buzz360 513-226-7280 ### |
