Targeted messages across multiple touch points-mobile phones, social networks, and existing brand communications. It's a 360 thing.
Knowledge is power. It's the foundation for building relationships with consumers, wherever they are, wherever life takes them.
Buzz360 gives you the power to connect with your consumers. By gathering and analyzing consumer data at the individual level, you can continue to understand each consumer more intimately, making it even easier to connect with them in smarter ways.
With our analytics, you can refine your strategy to deliver the most targeted, relevant mobile campaigns across any consumer touch point to influence buying behaviors and drive purchases. And if a method of communication doesn't exist today, we'll build it for you. Our platform was created to be that flexible.
Social media
The world has flocked to web platforms such as Myspace, Facebook and Twitter. Isn't it time you join them? Buzz 360 will help take your brand to these platforms and help you create a conversation with your customer. With our solution you will be able to:
- Get instant customer feedback, and speak directly to them, creating an authentic relationship that adds untold value to your brand.
- Build word of mouth promotions utilizing a network of customers
- Develop your brand as a thought leader on the web
- Create viral campaigns to build your buzz
- Build community platforms around real communities of shared interest.
- Create web content that builds loyalty among customers
- Be on the bleeding edge of new web technologies
The Value
The cost of implementing Buzz360 solutions ranks dramatically lower than most media outlets—and the value is far more measurable. With a low cost of entry and a proven ROI, Buzz360 is an obvious powerhouse within your media mix.
Buzz360 Allows You To:
- Influence your consumers' purchasing behavior at the "moment of decision" -
at specific times of the day, week, or season
- Orchestrate a variety of marketing messages to the on-the-go consumers
- Offer mobile promotions to drive consumers to locations and eliminate the need for manual
promotion clipping
- Provide the medium and incentive for consumers to share information and promotions with
friends, family, and colleagues
- Enhance customer loyalty by developing highly personal, one-to-one communications
- Leverage and analyze consumer information to deliver personalized information and promotions so
consumers visit more often and deliver a higher share of wallet
- Supplement traditional marketing channels
How a Buzz360 Campaign Works
- Customers elect to opt into the program via SMS, email, website or any other supported touch point
to receive highly relevant messages from the brand marketer or retailer.
- The messages are delivered via SMS, MMS, email, voice, or WAP, depending upon the campaign
objectives and customer profile preferences.
- Customers request or will receive relevant and timely offers and advertisements based on
purchasing history, geography, events, customer traits, and contextual targeting.
- Offers are redeemed in various ways, depending on the level of integration the company offers in
their retail environments (2D Scanners, Pinpad devices, etc).
- Companies and brands then leverage critical data collection and analytics to determine what messages
to deliver to what consumers at what time to affect their behavior. This leads to increased revenues
and improved customer experience.
