Couponing/Promotions

Mobile ticketing technology can also be used for the distribution of vouchers, coupons and loyalty cards. The voucher, coupon, or loyalty card is represented by a virtual token that is sent to the mobile phone. Presenting a mobile phone with one of these tokens at the point of sale allows the customer to receive the same benefits as another customer who has a loyalty card or other paper coupon/voucher. Mobile delivery enables

• Economy of scale
• Quicker and easier delivery
• Effective target marketing
• Privacy-friendly data mining on consumer behavior
• Environment-friendly and resources-saving efficacy